Learn

AI 101, without the hype

Plain-English guides for business leaders making sense of AI in 2026. No jargon, no marketing fluff, just what you need to know to make decent decisions about how AI fits into your work.

Read in order, or skip to whatever you're trying to figure out right now.

  1. 01
    Beginner· 6 min read

    What Is AI? A Plain-English Introduction for Business Leaders

    The 10-minute starting point on AI for business leaders.

  2. 02
    Beginner· 6 min read

    What Is a Large Language Model (LLM)? A Plain-English Explainer

    How Claude, ChatGPT, and Gemini actually work, without the math.

  3. 03
    Beginner· 7 min read

    What Is an AI Agent? (And How It's Different from a Chatbot)

    The plain-English difference between agents, chatbots, and automations.

  4. 04
    Beginner· 8 min read

    How to Write a Good Prompt: A Beginner's Framework

    The 3-part framework that fixes most bad AI output.

  5. 05
    Beginner· 8 min read

    AI Tool Picker: Claude vs. ChatGPT vs. Gemini (2026)

    Plain-English guide to picking Claude, ChatGPT, or Gemini for your team.

  6. 06
    Beginner· 7 min read

    What Is RAG? (Retrieval-Augmented Generation), Explained Simply

    How AI can 'look things up' in your documents, explained simply.

  7. 07
    Beginner· 7 min read

    AI for Growth Teams: A Starting Guide

    If you're a growth leader, this is where to start with AI.

  8. G
    Reference· 50+ entries

    AI & Automation Glossary

    Plain-English definitions of every term you'll encounter: ChatGPT, Claude, Gemini, RAG, MCP, fine- tuning, AEO, and more. Searchable reference.

Once you've got the fundamentals

The /learn section is the 101 layer. When you're ready to go deeper, the rest of the site is organized around what you need to do next:

Insights

Deeper thinking, contrarian takes, and real build stories. For when you're past the fundamentals.

Tools

Calculators, assessments, and decision tools for your specific situation. Measurable outputs, not generic advice.

Resources

Templates, starter packs, and printable guides to take with you. Scoping brief, Claude Project starter pack, one-pager.

Work

Real case studies with architecture, metrics, and outcomes. What AI builds actually look like in production.