Insights
Perspectives on AI automation, marketing engineering, and building things that ship to production.
Marketing teams are drowning in manual work. AI agents, workflow automation, and custom tools can change that. Here's how the best teams are using AI automation to produce more with fewer people.
Marketing teams are drowning in channels, tools, and manual work. The Marketing Engineer is the role that fixes it — part strategist, part builder, part systems thinker.
SEO reporting eats hours every week. Here's a practical guide to automating your reporting workflows -- from data collection to insight generation -- so your team can focus on strategy instead of spreadsheets.
AEO -- Answer Engine Optimization -- is how brands stay visible as search shifts from links to AI-generated answers. Here's everything you need to know about optimizing for ChatGPT, Gemini, Perplexity, and AI Overviews.
LLMs are answering questions about your company right now. If you haven't optimized for AI search, you're letting ChatGPT, Gemini, and Perplexity write your brand narrative for you.
Most AI ROI projections are fantasy. Here's a practical framework for estimating real returns — including the costs nobody tells you about.
80% of AI projects stall at the prototype stage. Here's why — and what the companies that actually ship do differently.
The same intelligence techniques used by law enforcement and security professionals are now critical tools for brand protection. Here's how they work.
When should you build custom AI tools and when should you buy off-the-shelf? A practical framework for making the right call.
Perspectives on AI implementation, automation strategy, and marketing engineering. Delivered when we have something worth saying.