Résumé · Long Island, New York

Ryan Brady

Marketing Engineer

Fifteen-plus years in enterprise search and growth, with a background in intelligence analysis and a practical focus on building the systems around the work.

Ryan Brady

Summary

Marketing engineer: a marketer who builds the software around the work, end to end. Fifteen-plus years inside enterprise search and growth programs, with a background in intelligence analysis from Mercyhurst University.

In addition to my Strategy Director role at Terakeet, the work has evolved into builder and de facto PM for internal tools and workflows: owning roadmaps, scoping requirements, building, and supporting adoption across the organization.

Experience

These roles describe my employment history. Projects in Work and Builds were built outside my Terakeet role and are presented separately.

Terakeet

5 roles, growing responsibility

Nov 2019 – Present

Selected accomplishments

  • 90%+ citation ownership.

    Partnered with a global investment firm to secure citation ownership across major LLMs for the company and its leadership.

  • $200M+ in revenue.

    Generated revenue for a mortgage lender through organic search, outranking major financial publishers for high-intent keywords.

  • 200% lead growth.

    Delivered lead growth for a nationwide lender during peak COVID, earning visibility for high-value commercial keywords ahead of established sources.

Mar 2024 – PresentCurrent role

Director, Search Strategy

Lead enterprise search and AI-visibility strategy for Fortune 500 brands across traditional SEO, generative engine optimization, and LLM citation management.

Lead enterprise search and AI-visibility strategy for Fortune 500 brands across traditional SEO, generative engine optimization, and LLM citation management. Senior strategic voice to CMOs and VPs across investment, retail, and consumer categories. Define content frameworks and governance for agentic-ready content systems — taxonomy of intents and topics, structured-data enrichment, source-of-truth mapping, and authority signals that make content discoverable and citable by modern answer engines. Own applied analysis of LLM behavior, prompt patterns, and cross-platform visibility mechanics across ChatGPT, Perplexity, Gemini, and AI Overviews. Codify frameworks into playbooks, templates, and trainings the analyst team re-uses across a hub-and-spoke operating model.

  • De facto PM for a wide range of internal tools deployed company-wide — owned the roadmaps, scoped requirements, did the builds, and shipped from concept to organization-wide rollout
  • Secured 90%+ LLM citation ownership for $100B+ global investment firm through applied AEO research and content architecture
  • Deployed custom LLM visibility dashboard tracking brand citations across ChatGPT, Perplexity, Gemini, and AI Overviews in real time
  • Built enterprise brand monitoring + OSINT platform tracking 50K+ mentions/month with 94% threat-detection accuracy
  • Built brand-sabotage detection platform that maps coordinated editor networks on open knowledge platforms
  • Designed dashboard and automation systems that compressed reporting timelines from weeks to hours
  • Codified applied LLM-behavior research and AEO frameworks into repeatable playbooks adopted across the analyst team
Sep 2022 – Mar 2024

Technical SEO Lead

Consulted on enterprise SEO strategies and built technical roadmaps for Fortune 500 clients. Translated complex site architecture and indexation challenges into clear strategic recommendations.

  • Resolved critical JS rendering issues, lifted organic traffic and revenue 300% for national retail brand
  • Served as technical SEO coach across the analyst team
  • Standardized technical reasoning frameworks for the entire organization
Sep 2021 – Sep 2022

SEO Manager

Managed enterprise SEO programs across multiple client verticals, coordinating strategy execution with content, product, and delivery teams for Fortune 500 clients in mortgage, finance, retail, and consumer categories.

  • Generated $200M+ in revenue for nation's #1 mortgage lender through organic strategy
  • Delivered 200%+ lead growth for nationwide lender, outranked SBA.gov for high-value commercial keywords
Feb 2021 – Sep 2021

Sr. SEO Analyst

Executed technical audits, keyword research, and content optimization strategies for enterprise clients, supporting program-level growth targets across organic search.

Nov 2019 – Feb 2021

SEO Analyst

Performed website audits, competitive-market opportunity analyses, and site-structure recommendations for enterprise SEO programs. Learned the fundamentals of enterprise search at scale.

Digital Braid

Founder experience

May 2015 – Dec 2020

Selected accomplishments

  • From zero to acquisition.

    Co-founded a direct-to-consumer e-commerce brand, generated millions in revenue through organic growth, and grew the business to acquisition.

May 2015 – Dec 2020

Co-Founder / Head of SEO & Digital Strategy

Co-founded and scaled a direct-to-consumer e-commerce company from zero to acquisition by a global brand. Led all organic growth, content strategy, and performance marketing.

  • Grew to 300,000+ monthly sessions and millions in revenue through pure organic strategy
  • Built email subscriber base of 300,000+ through segmented lifecycle marketing
  • Achieved exit via acquisition by global brand

Social Weave

Founder experience

Jan 2011 – Dec 2016

Selected accomplishments

  • 10 million followers.

    Built a follower network across Twitter and Instagram and ran advertising campaigns for some of the world’s largest brands.

Jan 2011 – Dec 2016

Founder / Social Media Growth Consultant

Built and managed a network of 10 million followers across Twitter and Instagram, running advertising campaigns for some of the world’s largest brands. Launched content hub websites generating millions of clicks and substantial revenue.

  • Built a network of 10 million followers across niche audiences
  • Ran advertising campaigns for some of the world’s largest brands
  • Generated revenue through targeted Google AdSense and social advertising campaigns
  • Collaborated with top influencers for marketing and content deployment

Society of Former Special Agents of the FBI

Intelligence & analysis

Dec 2011 – Feb 2012
Dec 2011 – Feb 2012

Intelligence Analyst

Conducted technology and communication assessments, analyzed web analytics for strategic recommendations, and executed a survey of 600 current and former FBI Special Agents.

Nassau County Police Department

Intelligence & analysis

Jun 2011 – Aug 2011
Jun 2011 – Aug 2011

Intelligence Analyst Intern, Intelligence Division

Summer internship within the Intelligence Division supporting active investigative and analytical efforts. Conducted intelligence research using law enforcement databases, OSINT, and confidential data systems. Authored formal intelligence reports with risk assessments and actionable recommendations.

Education

2008 – 2012

Mercyhurst University

Bachelor's Degree, Intelligence Studies

Intelligence analyst training in collection, correlation, and analysis of intelligence data for government and private sectors, including business, law enforcement, national security, cybersecurity, and military applications.

Skills

AI & Automation
  • AI Agent Development
  • Agent Architecture & Orchestration
  • Self-Improving Loops & Feedback Systems
  • Evals & Observability
  • Tool-Use Patterns & MCP
  • LLM-Based Workflows
  • RAG Systems
  • Prompt Engineering
  • Context Engineering
  • Workflow Automation
  • Custom AI Tooling
Search & AEO
  • Enterprise SEO
  • Technical SEO
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • AI Search / AI SEO Strategy
  • AI Citations & Answer Presence
  • Answer-Ready Content (FAQs, Buying Guides, Comparisons)
  • LLM-Readable Experiences
  • Agentic Discovery Systems
  • LLM Citation Management
  • AI Visibility Research & Measurement Pilots
  • LLM Behavior Analysis
  • Crawlability, Indexation & Canonicalization
  • Redirects, Robots Directives & JavaScript Rendering
  • Site Migrations & Launch QA
  • Structured Data, Schema & JSON-LD
  • Semantic HTML, Entity & Product Schema
  • URL Architecture, XML Sitemaps & robots.txt
  • Hreflang & International SEO
  • Internal-Linking Systems
  • Rendering Strategy (SSR / SSG / ISR / CSR)
  • Core Web Vitals (LCP, INP, CLS) & Web Performance
  • SEO Automation, Monitoring & CI/CD Quality Gates
  • Log-File & Crawl Analysis (incl. LLM Crawlers)
  • llms.txt & Machine-Readable Endpoints
  • Product Feeds, Catalog & Taxonomy Signals
Content Operations
  • Enterprise Content Strategy
  • Global Content Strategy & Localization
  • Search-Demand Content Roadmaps & Gap Analysis
  • Center-of-Excellence Operating Models
  • Agentic-Ready Content Systems
  • Taxonomy & Intent Design
  • Source-of-Truth Mapping
  • Editorial Governance
  • Content Ops Frameworks
  • Templates & Playbooks
  • Hub-and-Spoke Operating Models
Data & Analytics
  • Marketing Data Infrastructure
  • AI Citation Tracking
  • KPI Frameworks & Executive Dashboards
  • Attribution Modeling
  • Dashboards & Instrumentation
  • Reporting Automation
  • Experimentation Design
Engineering
  • Full-Stack Web Development
  • Search-Friendly Application Architecture
  • Centralized Metadata, Sitemap & Redirect Services
  • API Integrations
  • Data Pipelines
  • CMS & Headless Architectures
  • Publishing Pipelines
  • Cloud Infrastructure
Product Management
  • Product Roadmapping
  • Backlog Management
  • Requirements & User Stories
  • Cross-Functional Leadership
  • A/B Testing & Experimentation
  • OKRs & Goal Setting
  • Customer Research
  • Agile Delivery
Leadership & Strategy
  • C-Suite Stakeholder Management
  • VP-Level Executive Influence
  • Vendor & Agency Management (SOWs, Budgets, Deliverables)
  • Framework & Playbook Design
  • Executive Communication & Leadership-Ready Narratives
  • Team Coaching
  • Applied Research
Intelligence & OSINT
  • Brand Intelligence
  • OSINT
  • Threat Detection
  • Sentiment Analysis
  • Identity Attribution
  • Digital Forensics

Tools

AI & LLMs

  • Claude (API + Claude.ai + Projects)
  • Claude Code
  • Codex
  • ChatGPT / OpenAI API
  • Gemini
  • Cursor
  • Anthropic SDK
  • OpenAI SDK
  • LangChain
  • Vercel AI SDK
  • Pinecone
  • Weaviate
  • Replicate

Automation & Integration

  • n8n
  • Zapier
  • Make (Integromat)
  • Airtable
  • Notion API
  • Slack API
  • Webhooks / REST APIs
  • GraphQL

Development & Infrastructure

  • Vercel
  • Next.js (SSR / SSG / ISR)
  • Supabase
  • Git / GitHub
  • Modern web frameworks
  • Headless CMS
  • WordPress
  • CDN & Caching Configuration

SEO & AEO

  • Semrush
  • Ahrefs
  • Screaming Frog
  • Google Search Console
  • Bing Webmaster Tools
  • Schema.org / JSON-LD
  • Sitebulb
  • Lumar (DeepCrawl)
  • Oncrawl
  • Lighthouse / PageSpeed Insights / CrUX
  • Server-Log & Crawl-Log Analysis

Analytics & Reporting

  • Google Analytics (GA4)
  • Looker Studio
  • Google Tag Manager
  • Mixpanel
  • Adobe Analytics

OSINT & Intelligence

  • Maltego
  • OSINT Framework
  • Web archive / Wayback
  • Social listening (Brand24, Brandwatch)
  • Open-platform data APIs
  • Reddit / forum scraping

Design & Content

  • Figma
  • Canva
  • Adobe Creative Suite
  • Notion
  • Loom

CRM & GTM

  • HubSpot
  • Salesforce
  • Calendly
  • Resend
  • Stripe

Recommendations

“Ryan sees the full system, connects dots others miss, and elevates strategy with a clarity and precision that's rare. He doesn't just solve problems — he reframes them in ways that change the trajectory.”
Strategy Director, Terakeet

These recommendations reflect my work at Terakeet. The independent projects in Work and personal projects in Builds were built outside that role. Read more recommendations ↗