Marketing Engineer · Long Island, NY
Ryan
Brady
SEO/AEO Director · AI Innovation Builder
Mercyhurst University, B.A. Intelligence Studies, 2008, 2012
Summary
Marketing engineer — a marketer who builds the software around the work, end-to-end. Fifteen-plus years inside enterprise search and growth programs. In addition to the Strategy Director role, the work has transformed into builder + de facto PM for a wide range of internal tools and workflows shipped across the company — owning roadmaps, scoping requirements, doing the builds, and rolling out from concept to organization-wide adoption. Background in intelligence analysis; studied at Mercyhurst University. Based on Long Island, NY.
Work Experience
Director, Search Strategy
Terakeet
Lead enterprise search and AI-visibility strategy for Fortune 500 brands across traditional SEO, generative engine optimization, and LLM citation management. Senior strategic voice to CMOs and VPs across investment, retail, and consumer categories. Define content frameworks and governance for agentic-ready content systems — taxonomy of intents and topics, structured-data enrichment, source-of-truth mapping, and authority signals that make content discoverable and citable by modern answer engines. Own applied analysis of LLM behavior, prompt patterns, and cross-platform visibility mechanics across ChatGPT, Perplexity, Gemini, and AI Overviews. Codify frameworks into playbooks, templates, and trainings the analyst team re-uses across a hub-and-spoke operating model.
- De facto PM for a wide range of internal tools deployed company-wide — owned the roadmaps, scoped requirements, did the builds, and shipped from concept to organization-wide rollout
- Secured 90%+ LLM citation ownership for $100B+ global investment firm through applied AEO research and content architecture
- Deployed custom LLM visibility dashboard tracking brand citations across ChatGPT, Perplexity, Gemini, and AI Overviews in real time
- Built enterprise brand monitoring + OSINT platform tracking 50K+ mentions/month with 94% threat-detection accuracy
- Built brand-sabotage detection platform that maps coordinated editor networks on open knowledge platforms
- Designed dashboard and automation systems that compressed reporting timelines from weeks to hours
- Codified applied LLM-behavior research and AEO frameworks into repeatable playbooks adopted across the analyst team
Technical SEO Lead
Terakeet
Consulted on enterprise SEO strategies and built technical roadmaps for Fortune 500 clients. Translated complex site architecture and indexation challenges into clear strategic recommendations.
- Resolved critical JS rendering issues, lifted organic traffic and revenue 300% for national retail brand
- Served as technical SEO coach across the analyst team
- Standardized technical reasoning frameworks for the entire organization
SEO Manager
Terakeet
Managed enterprise SEO programs across multiple client verticals, coordinating strategy execution with content, product, and delivery teams for Fortune 500 clients in mortgage, finance, retail, and consumer categories.
- Generated $200M+ in revenue for nation's #1 mortgage lender through organic strategy
- Delivered 200%+ lead growth for nationwide lender, outranked SBA.gov for high-value commercial keywords
Sr. SEO Analyst
Terakeet
Executed technical audits, keyword research, and content optimization strategies for enterprise clients, supporting program-level growth targets across organic search.
SEO Analyst
Terakeet
Performed website audits, competitive-market opportunity analyses, and site-structure recommendations for enterprise SEO programs. Learned the fundamentals of enterprise search at scale.
Co-Founder / Head of SEO & Digital Strategy
Digital Braid
Co-founded and scaled a direct-to-consumer e-commerce company from zero to acquisition by a global brand. Led all organic growth, content strategy, and performance marketing.
- Grew to 300,000+ monthly sessions and millions in revenue through pure organic strategy
- Built email subscriber base of 300,000+ through segmented lifecycle marketing
- Achieved exit via acquisition by global brand
Founder / Social Media Growth Consultant
Social Weave
Created and managed a social media network of 10 million+ followers across Twitter and Instagram. Launched content hub websites generating millions of clicks and substantial revenue.
- Built social media network of 10M+ followers across niche audiences
- Generated revenue through targeted Google AdSense and social advertising campaigns
- Collaborated with top influencers for marketing and content deployment
Intelligence Analyst
Society of Former Special Agents of the FBI
Conducted technology and communication assessments, analyzed web analytics for strategic recommendations, and executed a survey of 600 current and former FBI Special Agents.
Intelligence Analyst Intern, Intelligence Division
Nassau County Police Department
Summer internship within the Intelligence Division supporting active investigative and analytical efforts. Conducted intelligence research using law enforcement databases, OSINT, and confidential data systems. Authored formal intelligence reports with risk assessments and actionable recommendations.
Education
Mercyhurst University
Bachelor's Degree, Intelligence Studies
Intelligence analyst training in collection, correlation, and analysis of intelligence data for government and private sectors, including business, law enforcement, national security, cybersecurity, and military applications.
Skills
AI & Automation
Search & AEO
Content Operations
Data & Analytics
Engineering
Product Management
Leadership & Strategy
Intelligence & OSINT
Tools & Platforms
AI & LLMs
Automation & Integration
Development & Infrastructure
SEO & AEO
Analytics & Reporting
OSINT & Intelligence
Design & Content
CRM & GTM
Recommendations
“Ryan sees the full system, connects dots others miss, and elevates strategy with a clarity and precision that's rare. He doesn't just solve problems — he reframes them in ways that change the trajectory.
“The AI tools he's built have reshaped how our entire team works. They've saved us hundreds of hours. He builds sophisticated solutions faster than anyone I've seen.