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Ryan Brady

SEO/AEO Director | AI Innovation Builder | Marketing Engineer

ryan@digitalbraid.com | Long Island, NY | linkedin.com/in/ryan-brady-marketing-engineer | digitalbraid.com

Professional Profile

SEO/AEO Director, AI Innovation Builder, and Marketing Engineer with 15+ years leading enterprise search strategy and shipping production AI tools for Fortune 500 brands across financial services, retail, consumer, and investment categories. Recent builds include a custom AI ordering and validation layer for a national commercial installer that cut order errors 97% and saves $400K+/year, an enterprise LLM-visibility dashboard tracking brand citations across ChatGPT, Perplexity, Gemini, and AI Overviews, and an OSINT brand-monitoring platform processing 50K+ mentions/month. Organic search programs I've led have generated over $200M in annual revenue. I design frameworks that preserve traditional SEO performance while positioning brands for generative AI, agentic discovery, and emerging answer-engine behaviors.

Professional Experience

Terakeet

Mar 2024, Present

Director, Search Strategy

Lead enterprise search and AI-visibility strategy for Fortune 500 brands across traditional SEO, generative engine optimization, and LLM citation management. Senior strategic voice to CMOs and VPs across investment, retail, and consumer categories. Define content frameworks and governance for agentic-ready content systems — taxonomy of intents and topics, structured-data enrichment, source-of-truth mapping, and authority signals that make content discoverable and citable by modern answer engines. Own applied analysis of LLM behavior, prompt patterns, and cross-platform visibility mechanics across ChatGPT, Perplexity, Gemini, and AI Overviews. Codify frameworks into playbooks, templates, and trainings the analyst team re-uses across a hub-and-spoke operating model.

  • De facto PM for a wide range of internal tools deployed company-wide — owned the roadmaps, scoped requirements, did the builds, and shipped from concept to organization-wide rollout
  • Secured 90%+ LLM citation ownership for $100B+ global investment firm through applied AEO research and content architecture
  • Deployed custom LLM visibility dashboard tracking brand citations across ChatGPT, Perplexity, Gemini, and AI Overviews in real time
  • Built enterprise brand monitoring + OSINT platform tracking 50K+ mentions/month with 94% threat-detection accuracy
  • Built brand-sabotage detection platform that maps coordinated editor networks on open knowledge platforms
  • Designed dashboard and automation systems that compressed reporting timelines from weeks to hours
  • Codified applied LLM-behavior research and AEO frameworks into repeatable playbooks adopted across the analyst team

Terakeet

Sep 2022, Mar 2024

Technical SEO Lead

Consulted on enterprise SEO strategies and built technical roadmaps for Fortune 500 clients. Translated complex site architecture and indexation challenges into clear strategic recommendations.

  • Resolved critical JS rendering issues, lifted organic traffic and revenue 300% for national retail brand
  • Served as technical SEO coach across the analyst team
  • Standardized technical reasoning frameworks for the entire organization

Terakeet

Sep 2021, Sep 2022

SEO Manager

Managed enterprise SEO programs across multiple client verticals, coordinating strategy execution with content, product, and delivery teams for Fortune 500 clients in mortgage, finance, retail, and consumer categories.

  • Generated $200M+ in revenue for nation's #1 mortgage lender through organic strategy
  • Delivered 200%+ lead growth for nationwide lender, outranked SBA.gov for high-value commercial keywords

Terakeet

Feb 2021, Sep 2021

Sr. SEO Analyst

Executed technical audits, keyword research, and content optimization strategies for enterprise clients, supporting program-level growth targets across organic search.

Terakeet

Nov 2019, Feb 2021

SEO Analyst

Performed website audits, competitive-market opportunity analyses, and site-structure recommendations for enterprise SEO programs. Learned the fundamentals of enterprise search at scale.

Digital Braid

May 2015, Dec 2020

Co-Founder / Head of SEO & Digital Strategy

Co-founded and scaled a direct-to-consumer e-commerce company from zero to acquisition by a global brand. Led all organic growth, content strategy, and performance marketing.

  • Grew to 300,000+ monthly sessions and millions in revenue through pure organic strategy
  • Built email subscriber base of 300,000+ through segmented lifecycle marketing
  • Achieved exit via acquisition by global brand

Social Weave

Jan 2011, Dec 2016

Founder / Social Media Growth Consultant

Created and managed a social media network of 10 million+ followers across Twitter and Instagram. Launched content hub websites generating millions of clicks and substantial revenue.

  • Built social media network of 10M+ followers across niche audiences
  • Generated revenue through targeted Google AdSense and social advertising campaigns
  • Collaborated with top influencers for marketing and content deployment

Society of Former Special Agents of the FBI

Dec 2011, Feb 2012

Intelligence Analyst

Conducted technology and communication assessments, analyzed web analytics for strategic recommendations, and executed a survey of 600 current and former FBI Special Agents.

Nassau County Police Department

Jun 2011, Aug 2011

Intelligence Analyst Intern, Intelligence Division

Summer internship within the Intelligence Division supporting active investigative and analytical efforts. Conducted intelligence research using law enforcement databases, OSINT, and confidential data systems. Authored formal intelligence reports with risk assessments and actionable recommendations.

Education

Mercyhurst University

2008, 2012

Bachelor's Degree, Intelligence Studies

Intelligence analyst training in collection, correlation, and analysis of intelligence data for government and private sectors, including business, law enforcement, national security, cybersecurity, and military applications.

Skills

AI & Automation: AI Agent Development, Agent Architecture & Orchestration, Self-Improving Loops & Feedback Systems, Evals & Observability, Tool-Use Patterns & MCP, LLM-Based Workflows, RAG Systems, Prompt Engineering, Context Engineering, Workflow Automation, Custom AI Tooling

Search & AEO: Enterprise SEO, Technical SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Agentic Discovery Systems, LLM Citation Management, AI Visibility Research, LLM Behavior Analysis, Structured Data & Metadata

Content Operations: Enterprise Content Strategy, Agentic-Ready Content Systems, Taxonomy & Intent Design, Source-of-Truth Mapping, Editorial Governance, Content Ops Frameworks, Templates & Playbooks, Hub-and-Spoke Operating Models

Data & Analytics: Marketing Data Infrastructure, AI Citation Tracking, Attribution Modeling, Dashboards & Instrumentation, Reporting Automation, Experimentation Design

Engineering: Full-Stack Web Development, API Integrations, Data Pipelines, CMS & Headless Architectures, Publishing Pipelines, Cloud Infrastructure

Product Management: Product Roadmapping, Backlog Management, Requirements & User Stories, Cross-Functional Leadership, A/B Testing & Experimentation, OKRs & Goal Setting, Customer Research, Agile Delivery

Leadership & Strategy: C-Suite Stakeholder Management, Framework & Playbook Design, Executive Communication, Team Coaching, Applied Research

Intelligence & OSINT: Brand Intelligence, OSINT, Threat Detection, Sentiment Analysis, Identity Attribution, Digital Forensics

Tools & Platforms

AI & LLMs: Claude (API + Claude.ai + Projects), Claude Code, Codex, ChatGPT / OpenAI API, Gemini, Cursor, Anthropic SDK, OpenAI SDK, LangChain, Vercel AI SDK, Pinecone, Weaviate, Replicate

Automation & Integration: n8n, Zapier, Make (Integromat), Airtable, Notion API, Slack API, Webhooks / REST APIs, GraphQL

Development & Infrastructure: Vercel, Supabase, Git / GitHub, Modern web frameworks, Headless CMS

SEO & AEO: Semrush, Ahrefs, Screaming Frog, Google Search Console, Bing Webmaster Tools, Schema.org / JSON-LD, Sitebulb, Lumar (DeepCrawl), Oncrawl

Analytics & Reporting: Google Analytics (GA4), Looker Studio, Google Tag Manager, Mixpanel, Adobe Analytics

OSINT & Intelligence: Maltego, OSINT Framework, Web archive / Wayback, Social listening (Brand24, Brandwatch), Open-platform data APIs, Reddit / forum scraping

Design & Content: Figma, Canva, Adobe Creative Suite, Notion, Loom

CRM & GTM: HubSpot, Salesforce, Calendly, Resend, Stripe