90%+ LLM Citation Ownership for $100B+ Global Investment Firm

The rise of AI-powered search has created a new competitive surface for enterprise brands — and for a $100B+ global investment firm, controlling the narrative in LLM responses is as critical as controlling it in traditional search results. This engagement focused on building and executing a category ownership strategy specifically designed for generative AI platforms. We started with a comprehensive audit of how ChatGPT, Gemini, and Google AI Overviews were citing the firm, its competitors, and its executive leadership across hundreds of industry-relevant queries. The audit revealed significant gaps: competitors were being cited more frequently, some citations contained outdated or inaccurate information, and executive visibility was inconsistent across platforms. We built a multi-layered optimization strategy that addressed the sources LLMs draw from — authoritative publications, structured data, entity disambiguation, and content positioning. The strategy included targeted content creation, source optimization across the publications and databases that LLMs reference most heavily, and ongoing monitoring to track citation share shifts in real-time. The result: 90%+ citation ownership across all three major LLM platforms, dominant visibility for the firm's executive leadership, and a 100% positive sentiment rate in top-10 LLM responses for the firm's key brand and personnel queries.